Since the birth of the brewery, we have been proud to have supported charities and events both at a local and national level. It’s our way of giving back something to a community that has supported us in our growth and development.
In many cases, we are involved directly with the charities, especially local ones, although it is more common for us to be the supplier of beer for events that have a fundraising agenda. It is very rare for us to make financial contributions to the support of charities unless it is money raised from beer sales at an event we have hosted, such as The Dapper Drinker, Tring Carnival or Blues in the Brewery.
Over the past few years we have seen an increasing number of requests for our fundraising support through events of all sizes. However, with requests now coming through on an almost daily basis we have had to introduce some methods to filter them. If we continue to give away product we may become unable to support anyone, and we don’t want that to happen… sometimes lives depend on it.
We get a lot of people asking if beer really helps them make money so we have generated the following breakdown: if you purchase 72 pint cask of Side Pocket from us at our typical “charity rate” and sold that at £3.50 per pint you’d see a profit of over £150. It’s an easy way to make a bit more money for your chosen charity and keep the attendees of your event happy.
What would we like in return? Well a bit of advertising never hurts and really all we ask is that you pop in from time to time to buy some beer, maybe tell your friends about us as well.